4/6/2024 0 Comments Rich media content siteWhen shoppers can see all the features and details displayed in a rich media environment, it builds confidence, differentiates the item from its competitors, improves conversion rates, and reduces returns.Īdding rich media to your Walmart product page can enhance your Content Quality Score in most categories. The rich media experience enables shoppers to interact with and learn more about products in a way not possible with traditional text and photography. Rich media is an Internet term for advanced multimedia features such as video, 360-degree interactive images, audio, or animation, enhancing or supplementing traditional elements like text and images used on product pages. As ecommerce continues to evolve, rich media is playing an increasingly significant role within product pages.
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